Effective Date: June 24, 2026
Last Updated: June 24, 2026
KumsFashions ("we," "our," or "the Company") operates this website and provides services to you subject to this Privacy Policy. By using our website and services, you agree to the collection, use, and disclosure of your information as described in this policy.
1. Information We Collect
We collect the following types of information to provide and improve our services:
| Information Type | Specific Content | Collection Method |
|---|---|---|
| Contact Information | Name, email address, phone number, shipping address, billing address | Registration, ordering, inquiries |
| Payment Information | Credit card number, debit card number, payment details | Checkout |
| Account Information | Username, password, account preferences | Account registration |
| Order Information | Products purchased, order history, returns and exchanges | Transaction completion |
| Device Information | IP address, browser type, operating system, device identifiers | Automatic collection |
| Usage Data | Pages visited, time spent, click behavior, referral source | Automatic collection |
2. How We Use Your Information
We use your personal information for the following purposes:
- Process and fulfill your orders, including shipping and delivery
- Send order confirmations, shipping update notifications, and delivery tracking information
- Provide customer support and respond to your inquiries promptly
- Send promotional communications and marketing materials (only with your explicit consent)
- Improve our website functionality, product offerings, and overall user experience
- Prevent fraud, detect unauthorized transactions, and ensure website security
- Comply with applicable legal obligations, tax regulations, and accounting requirements
- Analyze website traffic patterns to optimize content and layout
3. SSL Security and Data Protection
We take the security of your personal information seriously. Our website is protected by SSL (Secure Sockets Layer) encryption, ensuring all data transmitted between your browser and our website is encrypted and secure. You can verify our SSL certificate by looking for the padlock icon in your browser's address bar.
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, modification, disclosure, or destruction. These measures include, but are not limited to:
- Encrypted data transmission via TLS/SSL protocols
- Secure payment processing through PCI-compliant third-party providers
- Restricted access to personal data on a need-to-know basis
- Regular security assessments and vulnerability monitoring
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and provide personalized services.
4.1 Cookie Types
| Cookie Type | Purpose | Required | Retention Period |
|---|---|---|---|
| Shopping Cart Cookie | Save cart contents and checkout progress | Yes | 30 days |
| Session Cookie | Maintain login status and session continuity | Yes | End of session |
| Security Cookie | Account authentication and security verification | Yes | 1 hour |
| Google Analytics | Analyze website traffic and user behavior patterns | No | 2 years |
| Google Ads | Personalized advertising and conversion tracking | No | 90 days |
| Facebook Pixel | Ad tracking and retargeting | No | 90 days |
| Klaviyo | Email marketing and customer analytics | No | 365 days |
4.2 Cookie Control
You can manage cookies through the following methods:
- Browser Settings: Most browsers allow you to block or delete cookies through their privacy or settings menu.
-
Opt Out of Advertising Platforms:
- Google Ads: https://www.google.com/settings/ads
- Facebook: https://www.facebook.com/settings/?tab=ads
Note: Disabling certain cookies may affect website functionality, including shopping cart operations, checkout processes, and personalized recommendations.
5. Data Retention Period
| Data Type | Retention Period | Description |
|---|---|---|
| Account Data | 3 years | After account closure or last recorded activity |
| Order Information | 5 years | Required for tax, accounting, and legal compliance |
| Payment Information | 1 year | Retained only as necessary for transaction processing and dispute resolution |
| Marketing Data | Until consent is withdrawn | You may withdraw consent at any time |
After the above retention periods expire, your data will be securely deleted or irreversibly anonymized so that it can no longer be linked to you.
6. Your Rights
Depending on your location, you have the following rights regarding your personal information:
| Right | Description |
|---|---|
| Access Right | Request a copy of the personal data we hold about you |
| Correction Right | Update or correct inaccurate personal information |
| Deletion Right | Request deletion of your data ("Right to be Forgotten") |
| Opt-Out Right | Unsubscribe from marketing communications at any time |
| Objection Right | Restrict or object to specific data processing activities |
| Portability Right | Receive your data in a structured, commonly used, machine-readable format |
California Consumer Privacy Act (CCPA) Rights
If you are a California resident, under the California Consumer Privacy Act (CCPA), you have the following additional rights:
| Right | Description |
|---|---|
| Right to Know | Understand what personal information we collect, use, and disclose |
| Right to Delete | Request deletion of your personal information (subject to certain legal exceptions) |
| Right to Opt-Out | Opt out of the sale of personal information (we do not sell your data) |
| Non-Discrimination Right | You will not be discriminated against for exercising any of your CCPA rights |
How to Exercise Your Rights:
- Email: info@kumsfashions.com
- Phone: 706-546-6945
We will acknowledge your request within 10 business days and respond substantively within 45 days as required by applicable law.
7. Data Breach Notification
7.1 Our Commitment
In the unlikely event of a data breach, we commit to the following:
- Notify affected users within 72 hours of discovering the breach
- Report the breach to relevant regulatory authorities as required by applicable law
- Clearly explain the nature and scope of the breach and its potential impact on affected individuals
- Provide remediation measures, protective recommendations, and ongoing support
7.2 Notification Content
In the event of a data breach, our notification will include:
- Types and approximate number of records affected
- Potential consequences for affected individuals
- Measures we have taken or plan to take to address the breach and prevent recurrence
- Contact window for affected individuals to obtain further information or assistance
8. International Data Transfers
8.1 Transfer Description
Your information may be transferred to and processed in countries outside your country of residence, including but not limited to:
- United States (primary server and business operations location)
- Canada
- EU Member States
- Other jurisdictions where our service providers maintain operations
8.2 Transfer Safeguards
We implement the following measures to ensure appropriate data protection during international transfers:
| Safeguard | Description |
|---|---|
| Standard Contractual Clauses (SCC) | Approved by the European Commission for cross-border data transfers |
| Data Processing Agreements | Executed with all service providers that handle personal data |
| Adequacy Decisions | Rely on EU adequacy decisions where applicable |
| Security Certifications | Require service providers to maintain recognized security certifications (e.g., ISO 27001, SOC 2) |
9. Children's Privacy
Our website is not directed to children under 13 years of age (or the applicable age of digital consent in your jurisdiction).
We do not knowingly collect personal information from children. If we discover that we have inadvertently collected personal information from a child without verified parental consent, we will take immediate steps to delete that information from our systems.
If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at info@kumsfashions.com so we can promptly remove the data.
10. Third-Party Links
Our website may contain links to third-party websites, services, or platforms that are not operated or controlled by us. We are not responsible for the privacy practices, content, or security of these external sites.
We strongly encourage you to review the privacy policies of any third-party website before providing your personal information. Our inclusion of third-party links does not constitute an endorsement of those sites or their operators.
11. Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our data practices, service offerings, or legal requirements.
- Updated policies will be posted on this page with a revised "Last Updated" date
- Material changes will be notified to registered users via email or a prominent website notice
- Continued use of the Services after the effective date of any update constitutes your acceptance of the revised policy
We recommend reviewing this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions about this Privacy Policy, our data collection practices, or if you wish to exercise any of your rights, please do not hesitate to contact us:
Store Name: KumsFashions
Email: info@kumsfashions.com
Phone: 706-546-6945
Address: 115 E Clayton St, Athens GA 30601, United States
Business Hours: Monday – Saturday: 10:30 AM – 6:00 PM Sunday: 12:00 PM – 5:00 PM